Manna Pro 

Flock Party Campaign

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With roots in the animal feed industry dating to 1842, Manna Pro produces many of the finest animal nutrition products on the market today, particularly when it comes to backyard poultry.

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PROBLEM:

Manna Pro was faced with the challenge of creating a backyard poultry nutrition brand for Tractor Supply Company (TSC) that provided sales growth without cannibalizing Manna Pro's own branded products. 

SOLUTION:

By discovering the difference in purchase motivations between TSC and Manna Pro poultry customers, Left Field Creative was able to help both brands steal market share from competitors rather than each other.

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RESULTS:

At Left Field Creative, we respect the privacy of our clients, many of whom prefer not to share sales and marketing data publicly.