Purina Nature's Essentials Horse Feed Supplements
Purina Nature's Essentials Supplements provide horse owners with healthy, holistic supplements to help meet the individual nutritional needs of their animals.
Purina needed to stand out in a cluttered category filled with unproven, untested products sold using unrealistic claims.
Left Field Creative developed a campaign for Nature's Essentials meant to satisfy the nurturing nature of horse owners and make them feel like good caregivers.
Sales of Nature's Essentials exceeded goals for sales and retailer stocking volumes, as Purina staked a solid claim in a hyper-competitive market segment.
Actual sales and marketing data at Purina's request.