Purina Nature's Essentials Horse Feed Supplements

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Purina Nature's Essentials Supplements provide horse owners with healthy, holistic supplements to help meet the individual nutritional needs of their animals.
 

PROBLEM:

Purina needed to stand out in a cluttered category filled with unproven, untested products sold using unrealistic claims.

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SOLUTION:

Left Field Creative developed a campaign for Nature's Essentials meant to satisfy the nurturing nature of horse owners and make them feel like good caregivers.

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RESULTS:

Sales of Nature's Essentials exceeded goals for sales and retailer stocking volumes, as Purina staked a solid claim in a hyper-competitive market segment.

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Actual sales and marketing data at Purina's request.