Purina WellSolve Weight Control Formula Horse Feed
Left Field Creative launched Purina WellSolve W/C, the world's first feed developed for obese and insulin resistant horses.
Horse owners (80% are female) with overweight horses feel intense guilt when reducing meal portions to control calories.
Left Field Creative took a very empathetic approach to weight issues, speaking in human terms that made horse owners feel comfortable and guilt-free.
WellSolve W/C exceeded initial sales goals by over 20% and opened the door for a new line of veterinary recommended nutrition products.