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R.J. Reynolds Tobacco produces many of the world's most popular cigarette brands including Winston, Camel and Salem.
Cigarette smokers represent one of the most persecuted, vilified and mistreated segments of American society.
Left Field Creative developed a provocative and visually stunning campaign for R.J. Reynolds meant to restore self-esteem to smokers, while capturing RJR's flagship brands under a positively messaged umbrella campaign.
Withheld at client request.
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