R.J. Reynolds Enjoyment Campaign
R.J. Reynolds Enjoyment Campaign
R.J. Reynolds - Enjoyment Campaign
R.J. Reynolds Enjoyment Campaign
R.J. Reynolds

R.J. Reynolds Tobacco produces many of the world's most popular cigarette brands including Winston, Camel and Salem.

PROBLEM:

Cigarette smokers represent one of the most persecuted, vilified and mistreated segments of American society.

SOLUTION:

Left Field Creative developed a provocative and visually stunning campaign for R.J. Reynolds meant to restore self-esteem to smokers, while capturing RJR's flagship brands under a positively messaged umbrella campaign.

RESULTS:

Withheld at client request.