R.J. Reynolds

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R.J. Reynolds Tobacco produces many of the world's most popular cigarette brands including Winston, Camel and Salem.

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PROBLEM:

Cigarette smokers represent one of the most persecuted, vilified and mistreated segments of American society.

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SOLUTION:

Left Field Creative developed a provocative and visually stunning campaign for R.J. Reynolds meant to restore self-esteem to smokers, while capturing RJR's flagship brands under a positively messaged umbrella campaign.

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RESULTS:

Withheld at client request.

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