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R.J. Reynolds
R.J. Reynolds Tobacco produces many of the world's most popular cigarette brands including Winston, Camel and Salem.
PROBLEM:
Cigarette smokers represent one of the most persecuted, vilified and mistreated segments of American society.
SOLUTION:
Left Field Creative developed a provocative and visually stunning campaign for R.J. Reynolds meant to restore self-esteem to smokers, while capturing RJR's flagship brands under a positively messaged umbrella campaign.
RESULTS:
Withheld at client request.