Dog Food Brand Re-launch
Winchester Dog Food is high-performance dog food created specifically for high-energy hunting dogs.
Winchester Dog Food's launch was a disaster, leaving them short on funds and with messaging outdoorsmen simply didn't accept or believe.
Left Field Creative made Winchester synonymous with the respect outdoorsmen feel for their dogs, using heroic language to describe these incredible animals.
Sales of Winchester Dog Food jumped and the brand gained distribution in major grocery chains, big box retail and outdoor specialty chains.