June 18, 2018

Back in 1936, the great communicator Dale Carnegie hit the nail on the head about reaching consumers when he wrote, “Personally, I’m fond of strawberries and cream, but I have found that, for some strange reason, fish prefer worms . . .  Why not use the same common sen...

August 23, 2017

All of us in the marketing world marvel at the technology and enormous amounts of data we have at our fingertips. Unfortunately, as data becomes more prolific, there's a growing tendency to simply read research findings rather than interpret them.

The magic that leads...

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A Little Common Sense.

A few thoughts that are right out of Left Field.

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