Oaked Wine and Whiskey
Based in St. Louis, Missouri's Historic Soulard neighborhood, Oaked provides a sophisticated departure from the neighborhood's traditional beer bar mentality.
Oaked needed to overcome Soulard's "Let's have a beer and a shot" image in order to attract a new breed of customer to the neighborhood.
Left Field Creative visually portrayed Oaked in an upscale, city chic style, creating an experiential expectation far above the raucous cheap beer reputation of its home neighborhood.
Oaked opened to rave reviews from local media and customers alike. Tables were filled, the bar was packed, and a new breed of customer embraced Oaked's upscale image as their own.