OakedWhiskey
OakedFire
Oaked_Wine_Bar
Oaked_Logo-01.jpg
Oaked Wine and Whiskey

Based in St. Louis, Missouri's Historic Soulard neighborhood, Oaked provides a sophisticated departure from the neighborhood's traditional beer bar mentality.

PROBLEM:

Oaked needed to overcome Soulard's "Let's have a beer and a shot" image in order to attract a new breed of customer to the neighborhood.

SOLUTION:

Left Field Creative visually portrayed Oaked in an upscale, city chic style, creating an experiential expectation far above the raucous cheap beer reputation of its home neighborhood.

RESULTS:

Oaked opened to rave reviews from local media and customers alike. Tables were filled, the bar was packed, and a new breed of customer embraced Oaked's upscale image as their own.