Oaked Wine and Whiskey

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Based in St. Louis, Missouri's Historic Soulard neighborhood, Oaked provides a sophisticated departure from the neighborhood's traditional beer bar mentality.

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PROBLEM:

Oaked needed to overcome Soulard's "Let's have a beer and a shot" image in order to attract a new breed of customer to the neighborhood.

SOLUTION:

Left Field Creative visually portrayed Oaked in an upscale, city chic style, creating an experiential expectation far above the raucous cheap beer reputation of its home neighborhood.

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RESULTS:

Oaked opened to rave reviews from local media and customers alike. Tables were filled, the bar was packed, and a new breed of customer embraced Oaked's upscale image as their own.