H.J. Baker SafeGain Product Launch
SafeGain, from H.J. Baker, represents the beef industry's first lysine supplement designed to provide cattle with safe, healthy, steady weight gains.
Cattlemen were skeptical whether adding lysine to their herds' diets would deliver enough ROI to make the practice worthwhile.
Left Field Creative delivered research-driven messages that resonated with cattlemen facing declining beef prices and increased input costs.
The initial distributor order for SafeGain exceeded all sales goals for the product's entire launch window.