H.J. Baker SafeGain Product Launch

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SafeGain, from H.J. Baker, represents the beef industry's first lysine supplement designed to provide cattle with safe, healthy, steady weight gains.

 

PROBLEM:

Cattlemen were skeptical whether adding lysine to their herds' diets would deliver enough ROI to make the practice worthwhile.

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SOLUTION:

Left Field Creative delivered research-driven messages that resonated with cattlemen facing declining beef prices and increased input costs.

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RESULTS:

The initial distributor order for SafeGain exceeded all sales goals for the product's entire launch window.