Poultry Lifestyle Campaign
With roots in the animal feed industry dating to 1842, Manna Pro produces many of the finest animal nutrition products on the market today, particularly when it comes to backyard poultry.
With smaller budgets than industry giants Purina and Nutrena, Manna Pro needed to outsmart the competition since they couldn't outspend them.
Left Field Creative tapped into the genuine love backyard chicken owners have for their birds. By making Manna Pro synonymous with care and nurturing, consumers quickly turned to their products, boosting both sales and brand loyalty.
At Left Field Creative, we respect the privacy of our clients, many of whom prefer not to share sales and marketing data publicly.
We can say, however, that Backyard Poultry is the fastest growing portion of Manna Pro's product portfolio.