City of St. Louis Car Break-in Campaign

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In St. Louis, Missouri, and most US cities, car break-ins represent the single greatest nuisance crime citizens and visitors face.

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PROBLEM:

Car break-ins were reaching epidemic proportions in St. Louis, resulting in loss of business for local merchants.

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SOLUTION:

Left Field Creative developed a street-level campaign that made motorists understand that items left in their cars could be sold by thieves to buy beer, cigarettes and more,

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RESULTS:

People stopped leaving their belongings in their cars..

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Car break-ins dropped by 40% in just three months.

 

When the campaign was used in Downtown Shreveport, Louisiana car break-ins dropped by 70%.