City of St. Louis Car Break-in Campaign
In St. Louis, Missouri, and most US cities, car break-ins represent the single greatest nuisance crime citizens and visitors face.
Car break-ins were reaching epidemic proportions in St. Louis, resulting in loss of business for local merchants.
Left Field Creative developed a street-level campaign that made motorists understand that items left in their cars could be sold by thieves to buy beer, cigarettes and more,
People stopped leaving their belongings in their cars..
Car break-ins dropped by 40% in just three months.
When the campaign was used in Downtown Shreveport, Louisiana car break-ins dropped by 70%.