Purina WellSolve Weight Control Formula Horse Feed

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Left Field Creative launched Purina WellSolve W/C, the world's first feed developed for obese and insulin resistant horses.

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PROBLEM:

Horse owners (80% are female) with overweight horses feel intense guilt when reducing meal portions to control calories.

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SOLUTION:

Left Field Creative took a very empathetic approach to weight issues, speaking in human terms that made horse owners feel comfortable and guilt-free.

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RESULTS:

WellSolve W/C exceeded initial sales goals by over 20% and opened the door for a new line of veterinary recommended nutrition products.