Winchester
Dog Food Brand Re-launch

​

Winchester Dog Food is high-performance dog food created specifically for high-energy hunting dogs.

​

PROBLEM:

Winchester Dog Food's launch was a disaster, leaving them short on funds and with messaging outdoorsmen simply didn't accept or believe.

​

SOLUTION:

Left Field Creative made Winchester synonymous with the respect outdoorsmen feel for their dogs, using heroic language to describe these incredible animals.

​

RESULTS:

Sales of Winchester Dog Food jumped and the brand gained distribution in major grocery chains, big box retail and outdoor specialty chains.